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Creating the hub where the region’s nutraceutical industry comes together to connect, grow and innovate.

The market opportunity

The first event designed to connect the regional nutraceutical industry and unlock its full growth potential.

The Middle East & Africa’s nutraceutical market is projected to grow at a 10.5% CAGR through 2030. With a rapidly expanding network of brands, manufacturers, ingredient suppliers, distributors, experts, and consumers, the region is poised to become one of the world’s most dynamic health and wellness markets.

Vitafoods Middle East & Africa arrives at this pivotal moment—the first platform designed to bring the entire regional nutraceutical supply chain together. By connecting regional players with global buyers, sharing knowledge, and sparking collaboration, the event will accelerate growth, drive innovation, and shape the future of health and nutrition in MEA.

This is the moment. This is the region. This is the beginning of something truly transformative.

Our beliefs

We believe in relationships that...

  • Inspire innovation

  • Enable collaboration 

  • Drive change

Informa Markets

A network of expertise

Vitafoods is part of Informa Markets. We enable customers operating in specialist markets to meet, trade and achieve growth through our exhibitions, specialist digital content and data solutions.